I first became aware of April Vokey two years ago. I was researching my dream kayaking trip- paddling with the orcas on the British Columbia coast. Since I have gotten more and more into steelhead fishing, I thought "Why not combine the two?". We have lots of steelhead here in MI, but who wouldn't want to chase them in their native water? Aprils website was near the top of the Google results.
My first reaction was much the same as every red-blooded guy. Who is THAT? Because let's face it, April is quite beautiful. I don't think I'm breaking any new ground by saying that; no one I know of has ever seen a picture of her and said "Wow, what a nice fish". After my heart rate returned to normal I composed a friendly email including 15-20 questions about the fishing out there. Much to my surprise she got back to me, sent me her phone number and we talked BC steelhead for about an hour. I've tried to stay in touch since then in case I'm able to make that trip happen- I'd like her to at least be aware of who I am.
I've made it no secret that I'm an admirer. My interest in April isn't simply that she's beautiful- there's plenty of beautiful people in this world to admire, nor is it the woman-in-waders fetishism that seems to be so rampant among fly fishermen. I have been fascinated by steelhead since childhood, and April fishes for big wild steelhead in their native waters. She pursues them via a method that likewise fascinates me- swinging flies with spey gear. Add in that British Columbia scenery that has always fired my imagination, and you bet I want to fish with April Vokey.
April hasn't been without her detractors ( "She's not that hot", "The only reason she get's clients is because she's hot", "She really can't cast") but hating April for being beautiful is like hating LeBron for being tall. No one would suggest he should quit basketball because he has an advantage. Both are using the gifts they were born with. You really don't want to see me on those magazine covers. Give some credit where it's due- if Kelly Galloup looked like April Vokey, we would all still be fishing Zoo Cougars. I think in her early days there was a tendency to dismiss her as "wanting attention" or worse- a cupcake in waders. Let's face it- if Ape didn't know her crap, she would have washed out long ago. All of us guys like getting our picture taken with a pretty girl, but when you've spent that much money to fish for BC steelhead your guide had better get you into fish no matter who it is. There's plenty of better ways to make a living. We talk about living the dream, but guiding is a hard life- you trade normalcy for that dream. If April didn't love the fish, the fishing, and the life she wouldn't be doing it still. April has withstood all of that, continues to grow her business, and her reach in the world of fly fishing seems to grow exponentially each year. She writes for or sits on the editorial staff of more publications than I can mention here, and she has worked with and continues to be involved with many charities and conservation issues, all while operating her outfitting and guiding business Fly Gal Ventures (http://flygal.ca/).
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who do you want to see on your magazine covers? The choice is obvious....
I spent quite a bit of time with and around April at the Midwest Fly Fishing Expo. She very generously spent most of an evening answering my questions, and at times I wondered who was interviewing who. April is not just nice, she's hilariously funny (just try to photograph her- she's a real cut-up) and the life of the party, and not in a party girl kind of way either. I got to witness some of the behind the scenes sophomorish behavior of the guides and others at the hotel, and while I won't say April is one of the guys, she is definitely one of the guides. She made me play poker. While our conversation was long and rambling, I did make her answer my prepared questions.
FR: April- you
overhauled the Fly Gal website last year.
It seems you’ve taken a lot of focus off of yourself. Was this the result of your business
maturing, or a personal shift in focus?
AV: It’s both
actually. It is a result of my business
maturing, because I am maturing as a woman, and ultimately I was/am my
business. I only put the focus on myself initially
to market myself so I could have a business. Now it’s been done, and now I can step it on
back. That was my
mission from the get-go. Not because I need
people to look at me on the internet and say “Oh, what a pretty smile”, I don’t
need that. I need people to go “I know
that face, I trust that she catches fish, maybe we should book with her.” Granted, okay, maybe I was a little bit
off-color when I first did this and I was 22 and didn’t need to have blond hair
and fake nails, but that’s who I was. I
was the best woman I could be back then, so I have no regrets.
FR: You were kind of
young back then.
AV: 23 is young.
Those photos are like 19 and 20.. You were expecting to meet me and I
was going to look really young and…..
FR: Today?
AV: Yeah.
FR: No. There was a
couple (of pictures) I thought (laughing) “Okay, she shouldn’t be on there.
AV: Yeah- out of
control. A lot of people see those
photos and think that’s me today. I’ve
read people on the internet who are like “What can she know, 21 years old,
there’s no way..” and I’m thinking “Dude, I’m 29”…There’s a big difference between
21 and 29.
AV: Excuse me. Uh, yeah, that is what you think it is.
FR: What is that-
cookies?
AV: YEAH
FR: Dang, I’m having
cookies with April Vokey.
AV: It’s awesome. Now
I’m going to get into that salsa.
FR: That salsa is
going to melt your face. Okay? Just so
you know.
(authors note: I brought gifts for all my interviewees from
American Spoon Foods, a local gourmet food manufacturer specializing in local
and Michigan products. April chose the
Peach Cherry Salsa.)
FR: It seems you have
gone very quickly from being a hard driven up-and-comer to being an icon in the
world of fly fishing. Was that your
goal, or was that a by-product of survival?
AV: Has that
happened?
FR: You’re an icon,
yes.
AV: No, not
yet.
FR: No, you are.
AV: I...
FR: No- I’m on this end of the magazine.
AV: I still feel like
an up-and-comer. I am still- in my head. Today was a shock to me. I didn’t expect anyone to know who I
was. Not to that degree. You have to understand that I don’t watch TV
with myself in it, I try very hard not to Google myself, though it’s very hard
not to. People do send me links and I do
read them. My friends know that I don’t
like talking about it so we don’t talk about it. So, I’m just a girl that fishes, and I’m so
busy that I just don’t notice. I don’t
believe that I deserve to be an icon figure.
In fact I will tell you that I don’t deserve to be an icon figure, not
yet.
(At this point she tries the salsa, and yes, her face melts.)
AV: that’s not
right. I’m going to dip everything I
have in here. I’m going to eat the
entire jar.
AV: Was that my plan,
to be an icon? I don’t even know what
icon means. What the hell is an
icon?
FR: Well, in the fly
fishing world…
AV: yeah, but what is an icon in fly fishing…
FR: Well, I think
Kelly Galloup, I think Joan Wulff, I think John Gierach, I think Yvon
Chouinard.
AV: No, my goal was
never to be an icon for being the best caster.
FR: No, no, nope, I
did not ask about casting or fly tying…
AV: I want to be an
icon on a do-good level. I wanted to be
able to show people that if you have a voice- do you want to know what my goal
was? Can I be honest with you?
FR: Yeah, you can be
totally honest with me.
AV: I’m so sick and tired
of people telling me constantly how great they are.
FR: (laughing) That’s
why I’ve fished alone all these years.
![]() |
| April giving a lesson to a young fan |
AV: I’m tired of it. I wanted to be that person that just was
real. Because I am real. I just wanted to always be the same and just
be me. I’m not perfect at anything, but
I stand behind what I believe, and what I believe in is a lot of conservation
issues. And I always promised myself way
back in the day that if I ever became quote “famous”, for anything, granted I
thought it would be in music, not fishing, that I would do just that.
This (fishing) is my hobby.
FR: Music?
AV: Yeah, I was way
more into music. I thought that I would use that voice for (garbled). When I was really young I wanted to make a
lot of money. The fame I could do
without, but I wanted a lot of money, because I wanted to buy up a whole bunch
of land in Africa. And I wanted to be
the next Diane Fossey. She was my
idol.
FR: Diane Fossey?
AV: Absolutely! Diane Fossey was my idol, I mean I would
have done anything to be a Diane Fossey.
That’s what I wanted to be my whole life you know, twelve years old,
that’s what I wanted to be. And then it
just so happened that a series of events put me to where I’m at now. I never wanted to be that girl that everyone
recognized because of her photos. In
fact it hurts a bit when people say “Oh, you’re world famous for your photos on
the internet.” But I did that to myself you
know.
![]() |
| these girls traveled three hours to meet April |
AV: Was it a plan?
No. Did I want to make a living doing
what I love? Yes. And did I need people to know who I was? Yes.
FR: You’ve traveled
all over the world from your home in BC to Iceland, the Seychelle’s, the
Bahama’s, Belize, and all over the US- what destinations do you still dream of?
AV: BC. I need mountains to live. If I don’t have mountains I’m not
myself. If I don’t have rapids and
grizzly bears, that kind of grosses me out.
FR: What grosses you
out?
AV: It doesn’t really
gross me out, but when I don’t have mountains and grizzly bears…. I need BC, it
keeps me alive. It’s the epitome of
life. Look around you. Human beings are not made to be sitting in
buildings from 9 to 5, with fluorescent lighting.
FR: That’s why I go
fishing every night after work.
AV: Yeah. We're made to survive. This is why I’m so fortunate. Everybody is trying to be happy in life. Think about it. What makes you happy? I know what makes me happy. Excitement.
There are a lot of things that makes me happy, but one of them is
excitement. And what excites me? Survival.
I looove surviving. I love
surviving! And I have to kind of play
make-believe really when it comes down to it because, unfortunately every time
I turn around there’s a car going by, and another building I have to look
at. So the only way for me to be able to
live my life the way that human beings were supposed to be living, is to take
myself to the river and get lost in it, do what I’m supposed to be doing. This isn’t natural.
FR: Do you have any
fish still on your wish list?
AV: A permit. Oh my god, they’re making me go crazy! Or go broke.
FR: (laughing loudly)
You haven’t gotten a permit yet? I
thought you had.
AV: Two eats. I’ve gone everywhere for them, I’ve – oh my God, I cannot get one to hook up.
Permit. Permit is on the
list. Until I get a permit I’m not even
going to (garbled) I won’t even entertain
another fish. It wasn’t that recently
that I had a trip that messed me up- the Seychelle’s. I did it for the permit. For me, that was
it.
FR: There’s permit in
the Seychelle’s?
AV: Oh my god, I must
have had a hundred shots.
FR: I did not know
that. I knew that there was bonefish and
other things
AV: I could not get
one to hook up.
FR: It’s like that
one fish that eludes you huh?
AV: I’ve fished for permit before, but always with a guide.
I love guides; I am a guide. But,
I need to have my own space. That’s why
I fish, is to be alone. So I'm in the Seychelle's annd
I’m with my buddy James and I’m fishing with (him) and he’s big- 6’4”. We’re on the coral, and he’s too loud. I’m 5’5” with little size seven
feet, so it was like alright, just do it, you’re on your own. There were these three huuge
permit, and Seychelle’s permit are huge, over
twenty pounds. When we see these big,
huge fork tails and he leaves me and I go away for the next half hour and it’s
just me and these three huge fork-tails and- this is going to sound really
sappy, but just bear with me here. The
sun was coming down and it was literally like gold was just lighting
up, it was like arrows of gold pointing…
FR: “HERE IS YOUR
FISH..”
AV: They’re the love
of my life. They were circling me,
feeding around me, and it was truly like waltzing. I say that because I was so concentrated
on the positioning of my feet, because of the coral, I felt like I was dancing
with them, and literally playing an instrument, because every time I would dance
and waltz with my feet, I would play my instrument with my hands, casting to
them. It was truly like playing the
violin and dancing with these fish. It
messed me up for half an hour waltzing with them.
FR: It would.
AV: And I, I fell in
love, I totally completely fell in love with these things. And that was it. James was… at one point we were casting
at these fish, and there was a 90 lb. GT(Grand Trevally). It was seriously close to a world record GT that came right in front of us.
He almost fell over.
I couldn’t even, I didn’t care. I
didn’t care. I didn’t even take my eyes
off of the forktails. And that’s how he
knew we needed to go for permit. We
spent all week fishing for permit.
FR: I read a recent
quote by Yvon Chouinard in which he referred to the dying fly fishing
industry. Is the industry dying or is
the sport dying?
AV: That’s a really
good question. Good question. I don’t know.
FR: I mean, he has a
company, and so he has stats that he can track. I mean, he’s
looking at his wader sales and saying “Why am I still doing this?”. I mean, to say that out loud- right?
AV: Yep.
FR: So is he talking
about his own business, or is he talking about the sport?
AV: It’s hard because
I don’t know what it was like once. I
think that it’s just changing. What does
that mean? Break that down. You mean less sales? Less people fishing?
FR: I don’t know, I’m
just… it’s his quote.
AV: I hear that from
a lot of people. I’d have to know what
it was like back then. I only know what
it’s like now. I think that it has
definitely changed. A lot of people are
trying so hard to break the mold, that statistically it has to look different
on paper, so naturally it’s going to look different.
FR: Are we relying on
a business metric instead of what’s actually happening out there?
AV: I think so
actually.
FR: We’re going by
wader sales rather than what’s going on out there?
AV: I do believe
that, yeah. I believe that we’re not
taking into consideration that now it’s grunge and cool to patch your waders
and have glue all over you. It’s
different now, it’s not as....
FR: “I’m a working
class fly fisherman”
AV: Yes! Exactly,
it’s become affordable, and it is working class, which is what it always should
have been.
FR: That’s actually
kind of the point of my site.
![]() |
| April ties it up at the Expo |
AV: Good. But that’s a good thing. Maybe it’s not so bad. I think that, to sum up your question properly,
I will tell you that the outdoor industry as a whole is going to be running
into problems, because of the internet, because of TV shows, and because of
people not wanting to leave the house. I take it seriously when I run
into people, even in my own age group and I say “what’s your hobby?” They don’t have one. “Well, how can you not have a hobby?” I don’t understand. When I was a little girl we all played
outside. I don’t see kids playing
outside like they used to. The world is
changing, I think that we’re giving the
fly fishing world too much credit and not looking at the rest of the
world. Everything has changed...
FR: You make a good
point there. So are women the future of
fly fishing?
AV: No. Are they…
FR: Is that a false
hope by the industry? That they’ll find
that demographic that’s gonna ….
AV: It’s not
women. It is and it isn’t. They’re not the future. Are they in the future? Yes. To imply that they were the future, means that
men are not going to be in the future.
Are they going to be equal in this sport, so that it’s almost matched one
to one? I’m going to predict that yes,
in the next twenty years this is going to be, for every man that you see, or
for every two men that you see fishing, there is going to be one woman. I’m going to say that with confidence
actually.
FR: Yeah. Do you acknowledge the fact that I have not
asked you one question about your sex appeal?
AV: I’m thankful for
it- thank you.
FR: So what’s next-
are you in a happy place, or do you still have more of this world to conquer?
AV: I’m in a very
happy place. If I died tomorrow I’d be
happy. Do I have more of this world to
see and experience? Hell yeah. I’m going down fighting.
FR: The Pacific
Northwest including your beloved BC is faced with a barrage of challenges from
farmed salmon, energy development in in your beloved headwaters, the Pebble
mine, and a proposed oil pipeline from the tar sands to the coast- what keeps you
awake at night?
AV: Right now my big
battle is the big Shell battle.
FR: And that’s the
headwaters issue?
AV: Yes, the Sacred
Headwaters. The Enbridge issue- I don’t like
to conquer too many issues at once.
FR: Is Enbridge the
one that wants to build the pipeline across..
AV: Yes. After we get through with the sacred headwaters, that will be the top of my list. I just simply can't challenge too many
issues at one time. If I cannot be the best that I am, that I can be…
I’d rather give it all I’ve got.
FR: Dilution of
force..
AV: Absolutely. So
we’ll work on one, and after we get through that one we’ll find out soon,
probably within this year, and then we’ll move on to Enbridge.
FR: Do you kind of
wish that they would have built the pipeline through Nebraska so you wouldn’t
face this issue?
AV: I guess that’s
technically not my backyard. But it’s
painful to watch either way.
FR: Enbridge is the
same people that, you know, their pipeline broke on the Kalamazoo river last
year and spilled a ton of oil.
AV: I don’t know a
whole lot of what happens there..
FR: Yeah, it’s too
far away.
AV: I know that
by us with that Skeena issue (regulation change) now where Americans cannot fish on
weekends, all of a sudden we’re starting to lose the support of the Americans
with these issues and we need them right now.
And that’s hard for me to watch.
It’s painful to watch all of us slowly fall apart because of
politics. It just makes me want to go fish more.
FR: Yeah, I’m the
same way. We’re in an election year,
it’s painful.
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